The Design of Ideas Salon will host daily lectures and discussions introducing ideas that shape our reality in the face of postmodernism, contemporary theology, politics, society, and technology, asking: where do we go next?

Friday, 24.6, 14:30-16:00 in the courtyard, Sun-Thu, 26-30.6, 17:00-18:30 in the pen compound.

*The sessions will be held in Hebrew

26.6 Sunday

19:00 Eternity and a Half

Two designer couples come together to discuss their choice to work with objects and materials that go beyond the present tense, and their encounter with processing and ephemeral-eternal life.

Featuring Studio Reddish – Naama Steinbock and Idan Friedman; Irena Goldberg and Sigal Baranowitz

Led by Galit Gaon, the conversation will be held in Hebrew.

20:00 – Tour of the exhibition Go for Broke, with curator Shahar Kedem

Gaon’s Salon returns to Jerusalem Design Week 2022 as a daily section inviting the audience to join an intimate and enriching conversation with creative individuals, intellectuals and experts on design, science and technology. Together with design curator Galit Gaon, they expand the discussion centered around the themes presented in Design Week, anchoring its content. The Salon is a cross-disciplinary curatorial platform that moves through time and space, and between the digital and physical realms, offering a real-time encounter between the transient and what is yet to come. Situated in the courtyard against the backdrop of the Time Tunnel, Galit Gaon will host detectors of the past and designers of the future local visual culture. Throughout the week, varying exhibitors will meet with a diverse range of researchers and embark on a joint journey through different time zones. This year, the Salon is pleased to introduce a special section dedicated to Animation Union Israel. Each evening, a series of short films will be screened in the Salon, and uploaded in real time to a digital platform for eternal life.

The term ‘reaction time’ refers to the interval between stimulation and response. Our absorption, processing, and sensory systems decipher the stimulus, as the information gathered by our senses undergoes cognitive processing, and is encoded in our memory. While we tend to attribute this term to instinctive systems, our body’s communication with the abstract, digital space –  which occupies a central part of our time – produces a disruption in notions of time and space as we know them, challenging our reaction time in these new territories. Reaction Time  is a playful arena within which the exhibiting artists challenge their viewers’ perception of reality and how they process information, producing an elastic experience of time that flows on parallel planes.

While it often seems that cinema is based on a linear story, design plays a major role in unfolding the cinematic timeline: the opening subtitles allude to the plot, set design indicates the characters background story, costumes express a mood and a period, complete imagined spaces are assembled into to appear on screen. The aspect of time, which introduces technological innovations that expand the expression of design in films, simultaneously mines its own death in the industry. Editing is no longer linear, day is designed as night, buildings crumble only to be rebuilt, objects and motion are written into the image and out of it. The event Design and Time in Cinema explores both areas in the film industry, and who has the upper hand.