Usually, a product’s development ends as it is being produced. Up until that moment, the product is changing, flexible and on the move. Yet in the instant it is produced, its lifecycle will be repetitive use, discarding and its short or long obsolescence. Why? Design in its essence is ephemeral, subject to technological developments, changing fashions, and current necessities. Why then not calculate the length of a products existence into its usable lifecycle – to plan its obsolesence, yet not commercially – not to expedite its descarding, but to validate and charge meaning not only to its moment of birth, but to the span of its life, as well as their end.

“Ephemeral Design” seeks to present spaces, designers and projects that incorporate their lifespan into the inherent logic that made them – be it by the way they change during it, their relationship with their surrounding, their natural decay and their flexibility and adaptability, or be it in the way they humbly accept their ephemerality, bow their heads and disappear without a trace once their job is done.