Reading Time

In an efficiency-sanctifying age, each and every action is defined by the time it requires to complete. Such definitions are preserved not only for the sake of productivity in the workplace, but also flow to areas of leisure, for example, five-minute meditations, seven-minute training, or marked reading time at the top of an article. Even this exhibition text requires time to read, but the text in front of you is deceptive – its duration constantly changes, and with it the time it takes.


Rotem Gridish